Google+ started out with a bang, boasting 25 million users before the social network was even open to the public. Now, after establishing itself as a true player in the social networking realm, and with 45 to 50 million users to boot, Google+ is opening up its doors to businesses. Called Google+ Pages, the profiles are similar to the Facebook Page platform, except that Google+ Pages will be integrated into Google search results. Additionally, page owners can manage their followers using “circles,” which allows them to target content such as updates, photos, and videos to certain demographic groups. So how do you create a Google+ brand profile?
- Sign into your personal or work-related Google account and go to http://www.google.com/+/business/.
- Here, Google lets you select which category your business fits into. Your options are:
- Local Business or Place (examples: hotels, restaurants, places, stores, service, etc.)
- Product or Brand (example: apparel, cars, electronics, financial services, etc.)
- Company, Institution or Organization (example: companies, institutions, organizations, non-profits, etc.)
- Arts, Entertainment or Sports (example: films, TV, music, books, sports, shows, etc.)
- Other—if your business does not fit into any other category