Datacenter downtime means an organization can’t serve its customers and it can’t execute transactions, leading, potentially, to thousands of dollars of lost revenue. Recent data shows that 76 percent of companies experienced an outage in the last year and only 13 percent of those outages were the result of natural disasters. Most “disasters” are related to human error and minor power outages, and the expectation is that data recovery should be fast without flooding, torrential rain, or other factors to address. However, using a backup solution to meet business continuity needs will not work. Data backup is simply not a comprehensive information and application recovery solution.