If you’ve logged onto Reddit, Twitter, Tumblr or several other social media websites in the past week you may have noticed banners or splash pages urging you and other users to take action against something called “net neutrality.”

Sounds kind of serious, huh? You might be wondering why all hands seem to be on the digital deck this week.

In this ever-expanding world of computers, internet connection has become an integral part of any business, big or small. Social media has allowed businesses, in many ways, to connect with more people around the world than traditional marketing techniques had ever made possible. However, knowing how to use social media effectively is something that requires time, patience, and ultimately a budget to maintain on a professional level. Some tools are better than others, some language is better suited for specific industries, and certain content is better for specific websites. When you add all of the different program options on top of discovering your actual audience out of the billions of people surfing the internet, social media can become quite the task. Thankfully, NSK is here to help.

February 4^th 2004; it was a Wednesday and in Massachusetts there was a high of 44 degrees. It was mostly cloudy in the morning but cleared up for the majority of the day. Boston was bustling, especially where the Massachusetts high court declare gay marriage legal, making it the first state in the U.S. to legalize what now the entire country declares a right. On this same day however, in Cambridge, something else was born. Facebook, the social media network that so many of us rely on for personal connection, memory sharing, advertising, business exposure, even gaming was finally launched. Two years later, on March 21, 2006, Jack Dorsey created Twitter from his headquarters in San Francisco, going on to launch it in July.

The term viral is often used to describe the way information spreads across the internet and becomes public. However, a new social communications app has taken the concept to its next level. Plague, an app developed in Lithuania, has taken the way viruses are transmitted as a model and spreads content from one device to another. Not to be confused with the extremely addictive mobile game Plague Inc., --it’s goal is to engineer a virus that will infect the word, Plague shares with it the same concept -- an app that will spread information like an actual infection.