As I check my email every morning I am spammed with what seems like every online discount deal known to man. After immediately deleting the morning round of the email blasts I always ask myself, “how did it get this bad?” Well, it all began with one. I originally joined Gilt Group, which is an online service that features great discounts on designer brands. Soon after, I found a similar service, then another. Then I discovered Groupon, then Living Social. Soon I was a member on ten different discount sites that all offered me the same thing: cheaper clothes, food and travel. It took a company like Gilt only one year to go from expanding its range beyond clothes but to travel, local discounts and as an online meat retailer as well. Thus becoming an almost identical service to the rest.