As we encounter the limitless capabilities of the smartphones that continue to spend increasingly more time in our hands than our pockets, it is certain that consumers are not ignoring the value of mobile technology. Additionally, as mobile business applications increase in number and quality, the purpose of smartphones remains evidently dynamic. It is an anomaly why only about half of small and medium-sized businesses have truly began implementing the versatility of mobile technology into their model. Nonetheless, there is an upward trend in the number of businesses that are making this important stride, and it is certainly not too late for small businesses to become leaders in mobile technology utilization and integration. This is especially true given that new mobile solutions are continually developing therefore allowing some businesses to become the first to utilize a particular element of this technology.

The rise of mobile and streaming video technology has given audiences several new ways to consume content, including binge-watching Netflix series. However, the majority of the shows, including those specifically made for online platforms, like “House of Cards” and “Orange Is The New Black”, still rely on the same narrative devices like the ones produced for traditional television. Hooked Digital Media, a studio based in Santa Monica, California, is trying to change this tendency through the creation of films and shows that can be watched on mobile devices.